The new Farfetch is focusing on more modest fashion

Farfetch has revealed its new campaign, which focuses on offering more modest fashion: they are presenting capsule collections from over 30 regional and international designers. Only accessible through the website, the options cover women’s, men’s, and children’s fashion and will be available until April.

The campaign, according to the luxury retailer that has just changed hands, “redefines modest dressing, blending timeless favorites with runway trends to create a collection that harmonizes sophistication with practicality.”

Available for women, men, and children, regarding the ready-to-wear offerings, options include made-to-measure suits, kaftans, or evening dresses. However, the exclusive collections also include fine jewelry, footwear, and home accessories.

With a launch campaign photographed by Phil Engelhardt and styled by Hanna Kelifa, among the participating brands and designers are: Balenciaga, Bambah, Baruni, Bazza Alzouman, Brunello Cucinelli, Chopard, De Beers, Dina Melwani, Gaby Charbachy, Golden Goose, Jean-Louis Sabaji, Jimmy Choo, Kamushki, La Stupenderia, Le Silla, Les Ottomans, Malone Souliers, Missoni, Moustache, Nanushka, Polspotten, Rachel Gilbert, Rayane Bacha, Rene Caovilla, Sachin & Babi, Saiid Kobeisy, Shatha Essa & Kids, There Was One Kids, Tutu Du Monde, Tulleen, and Yoko London.

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