Last Thursday, the first workshop was held within the scope of the Set.Up (IN)dustry startups acceleration program.
Under the theme ‘Voice of the Customer’, the workshop was promoted by Elisabete Sá, PhD in Marketing and Strategy, with a Masters in Management, Assistant at the Department of Management of the School of Economics and Management, University of Minho | Universidade do Minho. This workshop allowed entrepreneurs to work on the value proposition of their products, based on understanding the needs of potential customers. In this way, entrepreneurs will be able to identify the processes underlying the innovation and differentiation of their business ideas.
