FAMEL brings Portuguese innovation to EICMA in Milan

The historic Portuguese brand FAMEL, incubated at TecPark in AvePark, was present at the EICMA – International Motorcycle and Accessories Exhibition on November 4th. Renowned for its legacy in the two-wheeler industry, FAMEL has, over the decades, become a symbol of innovation, engineering, and design in Portugal, representing the excellence and creativity of the national industry. 

Originally founded as a motorcycle manufacturer, FAMEL marked a generation and left a lasting impression on Portugal’s collective memory, long associated with freedom and urban mobility. Today, as a company incubated at TecPark, the brand continues to embody technological innovation and sustainability, highlighting the importance of Guimarães’ entrepreneurial and research ecosystem. 

EICMA, organized since 1914 in Milan, is the world’s leading international motorcycle and accessories exhibition, bringing together manufacturers, investors, specialized media, and enthusiasts from across the globe. With thousands of exhibitors and visitors, it serves as a global showcase for both established and emerging brands, offering unique opportunities for visibility, networking, and strategic partnerships. 

FAMEL’s presence at EICMA underscores the brand’s growing international projection, showcasing the potential of Portuguese companies in the two-wheeler industry and reinforcing the role of Guimarães and AvePark as hubs of technological and industrial innovation.